If “Star Wars” is going to do social media, it is truly going to do social media.
As the march towards the December 18, 2015 release of “Star Wars: Episode VII” ensues, so too does the franchise’s presence on Instagram.
Launched yesterday, the account, which the official “Star Wars” website called “useless to resist,” features three photos.
The first? A selfie of iconic villain Darth Vader.
Posted below, the image included the caption, “Another day at the office. #StarWars #DarthVader #selfies #gpom.”