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“Insidious 2” Dominates “The Family,” Set for Big Box Office Win

In pacing ahead of expectations, poorly-reviewed “The Family” will avoid the flop label–at least on its opening weekend.

Unfortunately, its debut haul will be dramatically overshadowed by that of “Insidious: Chapter 2,” which is set for a dominant box office victory.

Despite weak reviews of its own, the horror sequel earned about $20 million in its debut Friday. Stronger than expected, that total puts “Insidious 2” in position to earn $41-45 million for the weekend.

If that projection holds, it will triple the $13.3 million earned by the predecessor in its opening weekend.

The take will also obliterate the $15-16 million now expected from “The Family,” which earned a little over $5 million in its opening night.

Distance from first place aside, the total, which is better than the low-teens forecast by the studio, does not reflect a terrible start.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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