As we enter the late stage of the weekly album sales tracking week, Hits Daily Double is upgrading its forecasts for three key new releases.
Jill Scott’s “Woman,” Lamb of God’s “VII: Sturm und Drang” and Bea Miller’s “Not an Apology” are all tracking ahead of initial expectations.
Initially projected to sell 40-45,000 first week copies, “Woman” is now tracking toward a 50-55,000 total for the July 24-30 tracking week. It is expected to win the weekly sales race.
Lamb of God’s album, which was first pegged for a 38-43,000 bow, now looks good for a 43-48,000 launch. It should score the #2 spot.
Miller’s “Not an Apology” should follow Future’s holdover champ “DS2” (30-35,000) and the new “Southpaw” soundtrack (30-35,000) with an opening week total of 24-27,000. It was originally expected to move 21-24,000.
The aforementioned pure sales data will inform each album’s position on the Billboard Top Album Sales chart. The combination of pure sales, Track Equivalent Albums (10 single sales = 1 album sale) and Streaming Equivalent Albums (1500 single streams = 1 album sale) will inform each album’s position on the Billboard 200.
