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Rae Sremmurd’s “SremmLife” Sales Estimate Lowered to 30-35K (Updated)

Update 2: Offering a bleaker picture than Billboard did Wednesday, Hits Daily Double says Rae Sremmurd’s “SremmLife” is on pace to move 30-35,000 copies in its first week.  Billboard had initially projected a total in the 45-50,000 range.

Insofar as this will not be a hot sales week overall, “SremmLife” should still rank well on the sales chart.  While Taylor Swift’s “1989” will be in its own class with a weekly total in the 110-115,000 range, no other album is poised to dramatically outsell the Rae Sremmurd release.

J. Cole’s “2014 Forest Hills Drive” is on track to move 35-40,000, while the “Guardians of the Galaxy” soundtrack and Nicki Minaj’s “The Pinkprint” are pacing for the same 30-35,000 tally as “SremmLife.”

Update: Rae Sremmurd’s “SremmLife” is on track to sell between 45-50,000 copies in its first week, says Billboard. Not enough to put the album in the race for first place, the total is, however, expected to secure “SremmLife” a position in the weekly top ten.

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Rae Sremmurd’s debut album is finally available, and it is making an early impact on the iTunes album sales chart.

Powered by singles “No Flex Zone” and “No Type,” “SremmLife” soared up the chart immediately following its late Monday night release. By midnight on the west coast, it was #2 on the chart.

Only Taylor Swift’s juggernaut “1989” is currently selling at a faster rate.

The highest-profile of the week’s new releases, “SremmLife” is currently the only one in the top ten on iTunes. Berner’s “20 Lights,” the next-hottest newcomer, holds the #11 spot.

Insofar as iTunes only represents one piece of the album sales puzzle, it offers no surefire perspective on the Rae Sremmurd album’s likely Billboard 200 position. It does, however, confirm that sizable interest exists in the project.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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