“Star Wars Episode VII” Hype Kicks off with Darth Vader Selfie

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If “Star Wars” is going to do social media, it is truly going to do social media.

As the march towards the December 18, 2015 release of “Star Wars: Episode VII” ensues, so too does the franchise’s presence on Instagram.

Launched yesterday, the account, which the official “Star Wars” website called “useless to resist,” features three photos.

The first? A selfie of iconic villain Darth Vader.

Posted below, the image included the caption, “Another day at the office. #StarWars #DarthVader #selfies #gpom.”

Darth Vader Selfie