Meghan Trainor’s new album “Thank You” is off to a markedly slower start than her previous release.
According to Hits Daily Double, “Thank You” is pacing to sell just 70-80,000 pure US copies during the May 13-19 tracking week.
Such a total would represent a decline of 59-64% from that of Trainor’s 2015 debut “Title,” which sold 195,000 pure copies in its inaugural frame.
The switch to a Friday-Thursday release week has rendered early sales projections less accurate, so it is possible “Thank You” will end up besting the 70-80,000 projection (it is, of course, also possible that it will fall short of that range).
What one can safely conclude, however, is that the debut sales total for “Thank You” will be considerably shy of that garnered by “Title.”
With Track Equivalent Albums (10 track sales = 1 album unit) and Streaming Equivalent Albums (1500 track streams = 1 album unit) added to the pure sales total, Hits says “Thank You” should generate 100-120,000 in weekly consumption units. “Title” debuted with 235,000 units, enough for #1 on the Billboard 200.
With albums like Beyonce’s “Lemonade” and Drake’s “Views” in the mix, “Thank You” is unlikely to claim #1 on Top Album Sales. Barring a massive upgrade in performance, it is certainly not on track for #1 on the Billboard 200 consumption chart.
