After generating fan enthusiasm, critical acclaim, and impressive Spotify numbers, Madison Beer’s “Reckless” will get a chance at pop radio.
The song will officially impact the format in conjunction with the August 3 Mediabase add board; AllAccess first reported this “impact date.”
“Reckless,” which has received a few pre-impact spins based on buzz, is the radio follow-up to Beer’s “BOYSHIT.” The song presently boasts a Spotify streaming tally of 45 million; the official music video has thus far earned 9.5 million YouTube views.
Other songs set to impact pop radio on August 3 include Khalid’s “New Normal” and Olivia Penalva’s “Ex’s.” Lil Nas X & Jack Harlow’s “INDUSTRY BABY” also holds an August 3 impact date, but the song is respected to ride is massive buzz into numerous playlist adds this week.
