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Taylor Swift’s “Reputation” Now Projected For 1.30-1.34 Million Opening Week US Sales

It is still on track to post the biggest opening week of Taylor Swift’s career.

Taylor Swift | Andrew Lipovsky/NBC

A new US opening week US sales projection has been released for Taylor Swift’s “reputation.”

According to Hits Daily Double, the album is projected to debut with 1.30-1.34 million pure US sales.

The inclusion of TEA (track sales/10) and SEA (track streams/1500) for the four individually available tracks should yield a first-week consumption total of 1.32-1.36 million.

The updated projections trail the 1.37-1.47 million sales / 1.4-1.5 million total unit projections that emerged on Sunday.

They are nonetheless still quite massive.

If “reputation” indeed sells over 1.3 million copies, it will set a new career record for Swift.

Her previous opening week high came courtesy 2014’s “1989,” which sold 1.287 million US copies in its first week.

— “Reputation” officially crossed the 1 million US sales mark on Monday, its fourth day of release. In doing so, it became the fourth consecutive Swift album to sell over 1 million copies during its opening week.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]


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