Beyonce’s Album Crushes iTunes Record, Tops 617K in Sales

By  | 

It was the least traditional, most sudden release of her career. It was also the most successful.

Sources have confirmed that Beyonce’s “Beyonce” moved a whopping 617,213 copies in its first three days on iTunes. In achieving such a massive total, the surprise “visual album” tops the 465K digital copies moved by Taylor Swift’s “Red” to log the store’s biggest opening sales week of all-time.

And the Beyonce album has only been available since Friday.

While Lady Gaga’s “Born this Way” moved a greater overall number of digital copies in its first week, the majority of its online sales came from Amazon, which ran a $0.99 promotion.

With its sales total of more than 617,000, “Beyonce” will easily reign as the number one album on the Billboard 200 chart.