Billie Eilish released her new single “Therefore I Am” at mid-day Thursday.
By Thursday evening, the single was the fastest-selling song on the US iTunes store.
Indeed, “Therefore I Am” is #1 on the listing as of press time at 6:30PM ET Thursday night. It seized the throne from Dan + Shay & Justin Bieber’s “10,000 Hours,” which reached #1 on the heels of the acts’ CMA Awards performance.
“Therefore I Am” is also certain to make an early impact on Spotify. Eilish already has a proven track record on Spotify, and the song will receive a further benefit from its #1 position on the Today’s Top Hits playlist.