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Marshmello & Halsey’s “Be Kind” Scores Big Spotify & Apple Playlist Looks, Headed For Immediate Radio Airplay

“Be Kind” is receiving a major launch.

Marshmello & Halsey - Be Kind Press Photo by Peter Donaghy/DonsLens, courtesy of Astralwerks/Capitol/UMG)

Marshmello & Halsey’s new “Be Kind” launched at midnight late Thursday/early Friday, and the music industry is already reflecting its excitement.

The song received prominent playlist positioning on both Spotify and Apple Music. At the former, it garnered #1 positions on the Today’s Top Hits and Pop Rising playlists, while garnering #2 on New Music Friday in the United States. It meanwhile tops New Music Daily on Apple.

The song should also be receiving airplay in the very near future. It is impacting mainstream radio immediately, with its first adds to be reported in conjunction with the May 5 add board.

“As soon as we finished the song, I was instantly obsessed!” says Marshmello. “Halsey and I connected and were both on the same page with what we wanted the final outcome to be! And it turned out great.”

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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