Shawn Mendes’ “In My Blood” formally launched at pop radio Thursday, and programmers wasted no time confirming their support.
According to Mediabase, “In My Blood” had received 1,260 pop radio spins by the end of the day.
In addition to the enthusiasm one would expect for a new Shawn Mendes single, “In My Blood” benefited from “on the hour” airplay promotions at many key stations (including those within the iHeartMedia network).
The spin count places “In My Blood” at #31 on Mediabase’s building chart, which ranks songs based on airplay for the first five days of the March 18-24 tracking week.
While “In My Blood” will not receive quite as much airplay on Friday and Saturday, it should still have no trouble remaining comfortably inside the Top 40.
— “In My Blood” also had a big opening day at hot adult contemporary radio. It received 213 spins at the format, which is enough for #36 on the building chart.
