Update: As Wednesday unfolds, the key “Victoria’s Secret Fashion Show” numbers continue to perform impressively on iTunes.
Currently #1 and #2, Taylor Swift’s “Blank Space” and Hozier’s “Take Me to Church” obviously cannot fly higher from a positional standpoint, but real-time trending data suggests the songs–especially the latter–are selling at an improved pace.
Ed Sheeran’s “Thinking Out Loud” is now up to #4, while Swift’s surging “Style” now sits at #16. Ariana Grande’s “Love Me Harder” is up to #17, while “Break Free” and “Problem” are showing growth at #85 and #117.
Grande’s “Bang Bang (with Jessie J and Nicki Minaj)” continues to operate at #28.
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Showcased before a large, attentive audience, nearly all of the key “Victoria’s Secret Fashion Show” performance songs are enjoying elevated sales interest following Tuesday’s primetime broadcast on CBS.
Two, however, are seeing that interest manifest as dramatic improvements in chart position.
Ed Sheeran’s “Thinking Out Loud,” one of those two, is up to #5 on the iTunes all-genre sales chart. While it was already flirting with the bottom portion of the top ten on the strength of exploding buzz and radio exposure, Tuesday’s CBS broadcast sent it soaring into an even more impressive segment of the chart.
Taylor Swift’s “Style” is also making major moves. The song, which was showcased in the night’s final live musical performance, is currently #27 on the all-genre chart.
While it had perpetually been on the radar, it had not been this high on the chart since enjoying the initial firestorm of excitement associated with the “1989” album launch.
A #2 position for Hozier’s “Take Me to Church” is not out of the ordinary, but the fact that it has closed some of the sales pace gap between itself and Taylor Swift’s chart-topping “Blank Space,” which was also performed on the show, speaks highly of audience reception to his VSFS performance.
The night’s least overt gains belong to Ariana Grande’s numbers. Her aged hits “Problem (featuring Iggy Azalea)” and “Break Free (featuring Zedd)” perked up slightly to #128 and #97, respectively, but they are obviously not selling at furious paces. “Love Me Harder” and “Bang Bang” might have received some benefit from a sales volume perspective, but at #19 and #28, respectively, they are at fairly typical chart positions.
Granted, insofar as “Problem,” “Break Free” and “Bang Bang” reached peak familiarity long ago, they were not expected to make major moves on the chart. Certainly not underexposed, Grande’s current single “Love Me Harder” is her one number that theoretically could have enjoyed a notable sales boost.
