Calum Scott’s cover of “Dancing On My Own” is already gaining traction at US hot adult contemporary radio.
Later this month, the international hit will go for US pop radio adds.
Capitol confirms that “Dancing” will formally impact pop in conjunction with the November 22 add board.
In its promotional blast, Capitol touts 94 million in global Spotify streams and over 1.4 million in global “adjusted sales” (sales + streams).