Sam Smith & Kim Petras’ “Unholy” Scores Big Love At Radio, Remains Massive On Digital Platforms

“Unholy” continues to perform incredibly well.

Unholy Cover - Capitol

As it continues its digital dominance, Sam Smith & Kim Petras’ “Unholy” is making a big impact at radio.

The song placed second on this week’s add boards for pop and hot adult contemporary radio, trailing only Lil Nas X’s “STAR WALKIN’.” The pop performance was particularly impressive, with “Unholy” notching adds from 108 Mediabase-monitored stations — including major channels like Z100 New York and 102.7 KIIS Los Angeles.

“Unholy,” as noted, remains an absolute smash on major digital platforms. It remains the #1 song on US and Global Spotify, while appearing in the Top 5 on US Apple Music and in the #1 position on the platform’s global chart.

“Unholy” also holds atop the all-genre US iTunes song sales chart.

To put it simply, it is off to a massively successful start.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]


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