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Olivia Rodrigo’s “Deja Vu” Going For Immediate Pop Radio Airplay

“Deja Vu” will impact in the days following its April 1 release.

Olivia Rodrigo - deja vu cover | Geffen/Interscope via @olivia_rodrigo on Twitter

In addition to launching on digital platforms at 12PM ET/9AM ET Thursday morning, Olivia Rodrigo’s “Deja Vu” will go for immediate pop radio airplay.

The first official playlist adds will be reported in conjunction with the April 6 Mediabase add board (its impact date), but many stations will likely play the song during its opening weekend.

“Deja Vu” is the follow-up to Rodrigo’s debut single “drivers license,” which has spent the past five weeks atop the Mediabase pop airplay chart and past two weeks at #1 on the hot adult contemporary listing. Also a sales and streaming smash, “drivers license” enjoyed an eight-week stint atop the Billboard Hot 100 (and also hit #1 on numerous international charts).

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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