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Report: Taylor Swift’s “folklore” Wins Album Sales Race, Earns 7th Week At #1 In United States

Taylor Swift’s “folklore” reportedly returns to #1.

Taylor Swift - folklore cover, courtesy of Republic

The potent combination of enduring buzz, passionate fan support, the release of new autographed copies and strong retail interest thrusts Taylor Swift’s “folklore” back to #1 in the United States. Hits Daily Double reports that Swift’s album took first place for both sales and overall consumption, earning a seventh week at #1.

According to Hits, the album sold just shy of 57K US copies this week. With units from track sales and streams included, “folklore” generated 86K in total activity during the September 18-24 tracking period.

Both figures rank as the week’s best, with Alicia Keys’ “ALICIA” providing the closest sales competition (49K) and Pop Smoke’s “Shoot For The Stars Aim For The Moon” (79K) taking second for consumption.

Due Sunday, Billboard’s data may differ slightly from that reported by Hits. The publication nonetheless should agree with Hits in crowning “folklore” #1 for both sales and total units.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]


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