Calvin Harris & The Weeknd’s “Over Now” Scored Pop & Rhythmic Immediate Airplay Thursday Night

“Over Now” is off to a strong start at radio.

Calvin Harris & The Weeknd - Over Now video screen | Columbia

In addition to providing immediate airplay for BLACKPINK & Selena Gomez’s “Ice Cream,” pop radio stations will be showering Calvin Harris & The Weeknd’s “Over Now” with early support.

Since the song launched prior to midnight in non-ET US time zones, some of that airplay technically came Thursday night. According to Mediabase, San Francisco’s WiLD 94.9 had played “Over Now” three times by the close of Thursday. Some other stations offered 1 or 2 spins before their time zone fully switched to the new day.

“Over Now” received even more Thursday attention at rhythmic radio, with Honolulu’s Power 104.3 registering 5 Thursday night spins and several others providing 1-4 plays.

The support will continue Friday, with numerous stations committed to all-day (if not hourly) support for the high-profile collaboration.

“Over Now” is also expected to post strong opening day numbers on digital platforms.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]


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