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Republic: Taylor Swift’s “Folklore” Debuts With Over 2 Million First-Week Global Units, Reaches Over 500 Million Global Streams

“folklore” enjoyed a mammoth opening week.

Taylor Swift - Promo image by Beth Garrabrant, courtesy of Republic Records

Signposted by its chart-topping success in markets like the United States and United Kingdom, Taylor Swift’s “folklore” posted a massive opening week worldwide consumption number.

According to Republic, “folklore” debuted with over 2 million global consumption units. The units are defined as either an album sale or an equivalent unit from track sales or track streams.

In terms of streams, Republic adds that “folklore” generated over 500 million first-week audio and video streams around the world.

Along with spotlighting its success in markets like the US, UK, Australia and Ireland, Republic adds that “folklore” delivered the biggest opening week in China since her own “Lover” launched last year. Between “Lover” and “folklore,” Swift has the two biggest Western artist debuts in the country.

In the US, Swift scores her seventh #1 album. She also becomes the first artist in the modern era to sell at least 500K weekly copies (traditional album sales) with seven different albums.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]


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