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Billie Eilish’s “My Future” Received Significant Thursday Night Airplay At Pop & Alternative Radio

“My Future” received hourly airplay from dozens of stations.

Billie Eilish - my future covert art | Darkroom/INterscope

In addition to launching on digital platforms, Billie Eilish’s “my future” was released for radio airplay Thursday evening. Programmers at the pop and alternative radio formats wasted no time showing their support.

Numerous stations offered the song hour airplay, which meant that some west coast and Hawaiian stations were able to play the song 8 or even 9 times by the close of Thursday. According to Mediabase, dozens of US pop stations offered at least 5 spins Thursday. A handful of alternative stations played the song at least twice.

Although the support was not quite as significant, “my future” also received some looks at the hot adult contemporary format.

Many stations are planning to continue their heavy support through Friday, which means “my future” could move into the Top 50 (if not Top 40) at pop and alternative as soon as this weekend.

“my future” is also faring well on the digital front, amassing big opening day streaming interest and occupying the #1 sales position on US iTunes.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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