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One Direction Posts Big YouTube Gain During Anniversary Celebration, “What Makes You Beautiful,” “Story Of My Life” Rank As Most-Streamed Songs

One Direction received nearly 70 million streams on YouTube this past week.

One Direction - What Makes You Beautiful screenshot | Simco/Sony

Given the focus on its tenth anniversary celebration, One Direction unsurprisingly enjoyed a strong YouTube performance during the July 17-23 tracking period.

According to preliminary data, the group received 68.7 million plays across official uploads and other eligible content. The figure more than doubles the group’s recent average — and should be enough to secure One Direction a spot on this week’s Global YouTube Artists Chart.

The activity was spread across numerous One Direction tracks, but there were some clear winners during the tracking period. The group’s breakthrough hit “What Makes You Beautiful” led the way with about 4.9 million streams. The song also benefited from the late-week release of a 4K video.

Other top performers included “Story Of My Life” (3.6 million, #2), “Night Changes” (3.1 million, #3), “Drag Me Down” (2.8 million, #4), “Steal My Girl” (2.6 million, #5), “You & I” (2.5 million, #6), “History” (2.4 million, #7), “One Thing” (2.1 million, #8), “Perfect” (2.0 million, #9), and “Kiss You” (1.9 million, #10).

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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