Amid buzz over One Direction’s tenth anniversary and potential reunion, the beloved boy band regains representation on the Billboard Social 50 chart.
Niall Horan leads the way with a re-entry at #38. Liam Payne returns to the chart at #45, and the group itself earns #50.
In addition to the reunion/anniversary buzz, Payne’s activity accounts for the release of his new Alesso collaboration “Midnight.”
Horan and One Direction have both gone as high as #1 on the chart. Payne’s peak-to-date is #4.
The Social 50 accounts for activity and engagement across multiple social platforms. Fellow pop group BTS appears at #1 on this week’s chart – and has reigned for a record-breaking grand total of 175 weeks.