Update: Earlier Monday, the RIAA website seemingly confirmed that Taylor Swift’s “Shake It Off” had attained diamond status. There were some oddities with the listing, but the website affixed a diamond logo next to “Shake It Off” — and confirmed that it had attained over 10 million US units.
By Monday evening, the update had been removed. “Shake It Off” is again listed as 9x platinum.
As there were various quirks and issues with the RIAA website Monday, it is unclear whether the initially reported diamond certification was in error — or if the RIAA is simply delaying the formal confirmation. Headline Planet has contacted the RIAA for clarification and will share any updates it receives.
====
Taylor Swift already boasts a diamond-certified album in the form of “Fearless.”
Based on a new update to the RIAA website, it appears she has also secured a diamond-certified single.
As of November 18, 2019, the RIAA has added a diamond logo to the entry for Taylor Swift’s “Shake It Off.” It also explicitly states that the song has amassed 10 million units, with each unit equal to 1 paid download or 150 streams.
The entry does possess a quirk: it does not specify when “Shake It Off” entered diamond territory, and in fact identifies the June 2017 9x platinum certification as the song’s most recent honor.
Still, there is every reason to believe the diamond certification is official. “Shake It Off” reportedly crossed the 10 million unit threshold over a year ago, and the RIAA website seems to have other glitches following the most recent update.
As the lead single from the Grammy-winning album “1989,” the tune formally solidified Swift’s transition to pop. In addition to hitting #1 on the Billboard Hot 100, it helped jumpstart a new degree of global superstardom.
