When releasing their own music, some hitmaking songwriters stray too far from the style they developed with other artists. Others do not stray far enough.
With new single “Ass Like That,” Victoria Monét strikes the perfect balance.
One listening to the song would not be surprised to learn she is one of Ariana Grande’s go-to songwriting collaborators (and best friends). The qualities that power some of Grande’s strongest recent efforts — the engaging melodies, the coy yet commanding vocals, the “social media era” lyrics — are undoubtedly present.
One listening to the song would not, however, question the singer-songwriter’s independent artistry. Monét makes unique vocal choices and demonstrates her own swagger, charisma and contemporary R&B spirit throughout the track. Monét is an authentic, compelling performer who knows how to turn words and music into a memorable experience.
The biggest takeaway, of course, is that “Ass Like That” is simply a fun, engaging song. It is sexy without being gratuitous. It is campy without being tacky. It is catchy without being familiar. It may not be an obvious fit for today’s monotonous radio landscape, but it is a perfect fit for many playlists. Whether looking to heat up the mood, inspire a workout or simply gain a sense of empowerment, a listener can find value in “Ass Like That.”
Appealing in its own right, the song will certainly benefit from its buzzy lyric video. Matching the slightly campy, rather sexy, extremely confident vibe of the song, the video finds Monét performing an at-home workout routine (and offering plenty of looks at the titular ass).
Many already recognize Monét as a talented songwriter and performer with a great sense of her personal strengths — and how those strengths best connect with fans. Thanks to “Ass Like That,” even more will.