Based on its premiere night performance, the US version of “Love Island” is not looking like a pop culture phenomenon. Tuesday’s 90-minute episode drew modest adults 18-49 and overall viewership numbers.
According to fast national data posted by Showbuzz, the broadcast drew a 0.6 adults 18-49 rating and averaged 2.88 million overall viewers in the 8-9PM hour. The 9-9:30PM portion slipped to a 0.5 in the demo and 2.28 million in overall viewership.
To its credit, “Love Island” faced as much competition as a summer show could reasonably expect. It aired opposite FOX’s coverage of the MLB All-Star Game and NBC’s latest installment of “America’s Got Talent.”
Still, it is hard to spin these numbers (and particularly the 9-9:30PM decline) in a positive way. They are also comfortably shy of those routinely posted by fellow CBS reality series “Big Brother.”
Sunday’s “Big Brother,” as an example, drew a 1.0 in the demo and 4.32 million in overall viewership.
