The May 11 and May 18 editions of “Undercover Boss: Celebrity Edition” each drew 0.6 ratings in the adults 18-49 demographic.
Friday’s episode, which featured Bethany Mota, declined from those marks. It also endured a big week-over-week loss in overall viewership.
It did, however, achieve something those other two broadcasts did not: it outright won its timeslot in both columns.
According to fast national data posted by Showbuzz, the episode drew a 0.5 adults 18-49 rating and averaged 3.38 million overall viewers. The numbers trail the 0.6 rating and 4.60 million viewer mark garnered by the previous episode, which featured Idina Menzel.
The prior week’s Gabby Douglas-centric episode posted a 0.6 in the demo and 5.03 million in viewership.
When comparing the ratings, it is worth considering the impact scheduling may have had on this week’s broadcast. Whereas the Menzel and Douglas episodes led into original installments of CBS’ Friday dramas, the Mota episode preceded re-runs of “Hawaii Five-O” and “Blue Bloods.” It is possible the previous episodes benefited from fans of those shows tuning into CBS early. Any such benefit would have been dampened this week.
On the other hand, the Bethany Mota episode benefited from a lack of competition — and actually won its timeslot (among network programs) in adults 18-49 and overall viewership. The Gabby Douglas episode won in viewers but split the adults 18-49 crown with FOX’s Royal Wedding special. The Idina Menzel episode won in viewers but lost to FOX’s “Masterchef Junior” in adults 18-49.
While the Gabby Douglas episode represented the official series premiere, CBS did introduce the concept via two specials last year. A Darius Rucker-centric episode drew a 0.9 and 5.47 million, while the broadcast with Marcus Samuelsson posted a 0.8 and 5.00 million.