Halsey’s “Now Or Never” arrived at 6PM EDT/3PM PDT Tuesday evening.
By the end of the day, it had received spins from a plethora of pop radio stations. At least twenty-eight stations played the song 2 or more times during its first evening of release.
The biggest support came from Los Angeles’ 102.7 KIIS FM and San Francisco’s 99.7 NOW. According to Mediabase, the influential, major market pop stations each played the song 7 times Tuesday.
Other leading supporters included Philadelphia’s Q102 (6 spins), Chicago’s B96 (5 spins), SiriusXM Hits 1 (5 spins) and Sacramento’s 106.5 The End (5 spins).
54 pop stations officially “added” the single to their playlists Tuesday (the adds, interestingly, were reported before the song’s official release), positioning “Now Or Never” as the week’s most added song.
