One benefited from the release of a video teaser/commercial. One benefited from the release of an official music. Both were performed during Tuesday’s “Victoria’s Secret Fashion Show” broadcast.
And both Selena Gomez’ “Hands To Myself” and The Weeknd’s “In The Night” have soared up the US iTunes single sales chart.
As of press time at 3:40PM ET Wednesday, “Hands To Myself” was up to #12 on the all-genre single sales chart (with an additional version at #926). “In The Night” was positioned at #13 (with an additional version at #115).
Also performed during Tuesday’s broadcast, The Weeknd’s “Can’t Feel My Face” and Selena Gomez’ “Me & My Girls” are up to #33 and #40, respectively. “Me & My Girls” was outside the Top 100 prior to Tuesday night’s broadcast.
In addition to Selena Gomez and The Weeknd, Tuesday’s “Victoria’s Secret Fashion Show” featured Ellie Goulding. Her “Love Me Like You Do” is currently #86 on iTunes (with an additional version at #388). Goulding’s “Army” is #116 (with additional versions at #694 and #995).