Predictable given the format’s characteristically strong response to recent Taylor Swift music, new single “Wildest Dreams” is scoring very well with pop radio listeners.
According to the latest Mediabase/CMM callout report, the fifth “1989” single boasts a positive reaction from a whopping 74.2% of surveyed listeners, a negative reaction from only 14.1% of listeners and a net positive score of 60.0%.
Of the 33 pop songs measured in this week’s callout report, “Wildest Dreams” holds the best score for all three measures.
The song also boasts an impressive “favorite” score of 38.0%. Only The Weeknd’s “The Hills” possesses a stronger mark in that column (38.6%).
Despite being new to the market, “Wildest Dreams” boasts a familiarity score of 83.3%. In addition to confirming a strong level of recognition, the familiarity score also suggests the above positive marks will not markedly decline in the coming weeks.
Whereas many strong-scoring new singles normalize as familiarity increases, “Wildest Dreams” is already familiar to a substantial percentage of the market. Its scores thus already account for a broad segment of the market and thus stand a good chance of sticking in the coming weeks.
