The Nick at Nite edition of Wednesday’s “The Jim Gaffigan Show” enjoyed significant improvements in adults 18-49 and total viewership. The concurrent TV Land broadcast rose in adults 18-49 but slipped in total viewership.
The episode posted a 0.24 adults 18-49 rating and reached 759,000 viewers on Nick at Nite. Since it also drew a 0.16 with 562,000 viewers TV Land, the episode scored a combined 0.40 in the demo and reached a total audience of 1.321 million.
Last week’s episode posted a 0.16 with 558,000 on Nick at Nite, a 0.14 with 599,000 on TV Land and thus a combined 0.30 rating with 1.157 million viewers.
Entitled “Super Great Daddy Day,” this week’s episode had been made available for on-demand viewing in advance of the July 15 series premiere. The fact that it still drew improved marks is thus particularly impressive.
— “Gaffigan” led into “Impastor,” which also posted improved totals. Thanks to its 0.15/484,000 on Nick and 0.13/489,000 on TV Land, “Impastor” drew a combined 0.28 adults 18-49 rating with 973,000 viewers.
Last week’s “Impastor” scored a combined 0.25 rating with 956,000 viewers. Its Nick at Nite and TV Land performances registered at 0.14/472,000 and 0.11/484,000, respectively.
