Pia Mia’s newly launched “Do It Again” is set to formally impact the rhythmic radio format later this month.
Interscope confirms the track will go for rhythmic adds on May 19. Not content waiting until that official impact date, a handful of began spinning the song on Friday.
Cut from her forthcoming studio debut, “Do It Again” leverages the young artist’s ample online buzz — and the involvement of Chris Brown and Tyga as featured artists.
If its radio push is successful, “Do It Again” would become Pia Mia’s first release to make waves on the key airplay charts.