Sunday was a big night for Ariana Grande. She performed during the NBA All-Star Game, and her “One Last Time” reached the Top 30 on Mediabase’s official pop radio airplay chart.
It all built to the midnight release of the video for that single.
Directed by Max Landis, the video adopts a vibe more cinematic than anything else in her catalog. And insofar as it undoubtedly subverts the expectations of those familiar with her “Problem,” “Break Free,” “Bang Bang” and “Love Me Harder” videos, the reaction it elicits over the next few days will be interesting to follow.
The video, which was strategically released at the start of the Billboard Hot 100 tracking week, follows:
