Update: Up from its previous premiere, which came on 3/3/13, NBC’s “The Celebrity Apprentice” drew a 2.3 adults 18-49 rating with 6.79 million viewers. It enjoyed a slight uptick (from a 2.3 to a 2.4) from hour one to hour two.
NBC notes that “Celebrity Apprentice” drew its timeslot’s best non-sports or Golden Globes rating since January 6, 2013.
Earlier in the night, NBC offered “Dateline” (1.3, 6.24 million viewers from 7-9PM). The 8-9PM hour drew nearly three times the adults 18-49 audience (1.9 vs. 0.7) and nearly twice the total audience (8.26 million vs. 4.22 million).
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NBC aired its first “The Celebrity Apprentice” episode in nearly two years Sunday, and it garnered a solid response from viewers.
The premiere commanded a 4.7 overnight household rating from 9-11PM ET. While not necessarily a blockbuster number, it represented a 24% gain from the 3.8 posted by the previous season’s premiere in March 2013.
Given the show’s usual skew, it also foretells a solid showing in the adults 18-49 demographic. That rating–and the episode’s viewership average–is due by noon.
NBC led into “Apprentice” with “Dateline.” The newsmagazine drew a 4.0 overnight household rating from 7-9PM ET.
