Lighter more overtly commercial than the Grammys, the American Music Awards ceremonies rarely produce unforgettable vocal moments or unpredictable feats of musical excellence.
They do, however, often produce a fun, compelling array of images representing the different corners of the mainstream music landscape.
In that sense, this year’s broadcast delivered as expected.
From a visually compelling Lorde performance, to a sexy and frenetic Charli XCX showcase, to theatrical Taylor Swift number, the American Music Awards produced an extensive list of memorable images.
To walk music fans through those memorable images, the digital PR team behind this year’s ABC American Music Awards broadcast presents the night’s highlights in GIF form (click the thumbnails to access the animated GIFs).
