Update 2: Final broadcast data reveals that Thursday’s editions of The CW’s “Reign” and “The Vampire Diaries” drew respective adults 18-49 ratings of 0.5 and 0.8. The two numbers match those drawn by last week’s episodes.
Both episodes, however, endured slight week-to-week declines in viewership. “Reign” drew a reduced 1.23 million (down from 1.27 million), while “TVD” attracted 1.58 million (down from 1.66 million).
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Update: On par with last week’s broadcast, Thursday’s edition of The CW’s “Reign” drew a 0.5 adults 18-49 rating with 1.3 million viewers.
Lead-in “The Vampire Diaries,” meanwhile, fell to a 0.7 with 1.56 million viewers.
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While the overnight metered market ratings have not served to precisely inform how The CW’s “Reign” and “The Vampire Diaries” perform with adults 18-49 and total viewers, they do offer a rough commentary on performance.
This week’s version of that rough commentary reveals stability for “Reign” and a slip for “The Vampire Diaries.”
9PM drama “Reign” matched last week’s 0.9 overnight household rating. “TVD,” on the other hand, delivered a 1.3, which represents a decline of 13% from last week’s mark.
Last week’s episodes of the two series posted respective adults 18-49 ratings of 0.5 and 0.8 and viewership counts of 1.27 million and 1.66 million in last week’s final broadcast report.
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