Updated 2: Saddled with a downward adjustment, Thursday’s edition of “Reign” scored a 0.4 adults 18-49 rating with 1.27 million viewers in the final live+same day ratings report.
While the demo rating matches that drawn by the season’s previous two episodes, the viewership mark represents an improvement over both.
“The Vampire Diaries,” on the other hand, enjoyed week-over-week gains in both territories. It delivered a 0.9 adults 18-49 rating with 1.83 million viewers this week.
Update: Portrayed unfairly in the overnight household ratings, The CW’s “Reign” and “The Vampire Diaries” both enjoyed improvements this week.
9PM sophomore drama “Reign” delivered a 0.5 adults 18-49 rating with 1.36 million viewers. The figures topped the corresponding 0.4 rating and 1.09 million viewers drawn by the prior week’s installment.
“The Vampire Diaries” led into “Reign” with a 0.9 rating and 1.86 million viewers. Last week’s episode drew a 0.8 in the demo with 1.67 million total audience members.
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For the third time in as many season two attempts, The CW’s “Reign” delivered a weak overnight household rating.
“Coronation,” Thursday’s edition of the drama, drew a 0.9 overnight household rating. Even with that drawn by the October 2 season premiere, the number trails last week’s overnight household mark by 10%.
That 1.0 translated into a 0.4 adults 18-49 with 1.09 million viewers.
Earlier Thursday, The CW aired its one-time flagship “The Vampire Diaries.” Episode three of that show’s sixth season matched the previous week’s 1.5 overnight household rating.
The 1.5 drawn on October translated into a 0.8 adults 18-49 rating with 1.67 million viewers.
Adults 18-49 and total viewership numbers for this week’s broadcasts will be revealed by noon.
