Update: As the overnight household data suggested, “A to Z” turned away a sizable portion of the “Bad Judge” viewership Thursday.
What the overnights did not adequately indicate, however, was the extent to which both shows underperformed in the demo.
Not as young-skewing as series like “Parks & Recreation” and “Community,” the two NBC comedies delivered poor adults 18-49 ratings despite respectable viewership averages (by NBC’s comedy standards).
At 9PM, “Bad Judge” drew a 1.3 adults 18-49 rating with 5.86 million viewers. “A to Z” followed at 9:30PM with a 1.2 rating and 4.81 million watchers.
NBC also offered “The Biggest Loser” (1.3, 4.72 million) and “Parenthood” (1.3, 4.36 million).
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Neither “Bad Judge” nor “A to Z” opened as a ratings blockbuster for NBC. One of the two new comedies, however, performed considerably worse than the other.
“A to Z,” that weak link, drew a 3.3 overnight household rating at 9:30PM. Since NBC comedies skew in favor of younger viewers, the 3.3 household number does not rule out the possibility that the show drew passably in adults 18-49. It does, however, reveal that the show turned away a considerable portion of its “Bad Judge” lead-in.
That series, which opened the hour at 9PM, posted a 4.4 overnight household rating. Skew will determine whether that translates into a solid or merely tolerable adults 18-49 rating, but nothing will change the fact that it is clearly the stronger of NBC’s new 9PM comedy offerings.
The aforementioned adults 18-49 ratings–and total viewership data–will go to print by noon.
Earlier in the night, NBC offered 8PM competition series “The Biggest Loser” (3.3). It closed its evening with “Parenthood” (2.9) at 10PM.
