Update: Both “The Voice” and “The X Factor” suffered as a result of their rare head-to-head battle Tuesday. But when push came to shove, NBC’s “The Voice” was the clear winner.
“The Voice” averaged a 3.6 adults 18-49 rating and 11.41 million viewers from 9-11PM, while “The X Factor” could only muster a 1.5 and 4.76 million viewers from 8-10PM.
In their overlapping 9PM hour, “The Voice” posted a 3.6 and 11.36 million viewers while “Factor” managed a 1.4 and 4.43 million.
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Note to FOX: Even one hour of head-to-head competition between “The X Factor and “The Voice” is one too many.
According to TV Media Insights, NBC’s flagship obliterated FOX’s “Factor” in the Tuesday ratings race. With its 7.1 overnight metered market rating, “The Voice,” which aired from 9-11PM, almost doubled the 3.7 overnight rating for “X Factor,” which aired from 8-10:05PM.
And in their overlapping 9-10PM hour, “The Voice” more than doubled the FOX show’s comparable number. It matched its 7.1 rating, while “Factor” could only muster a 3.5.
The 3.7 overnight number for “The X Factor” represents a decisive low point for a season that had already been very disappointing. As a point of comparison, the last two-hour “X Factor” original, which aired on 10/9, delivered a 5.3 metered market number.
In fairness, its positioning against “The X Factor” also had an adverse effect on “The Voice.” While the show only averaged a 7.1 from 9-10PM this week, last week’s hourlong telecast in the slot drew an 8.2.
Still, when one show delivers a 7.1 overnight number and the other a 3.5 in the head-to-head slot, it is pretty clear which won the battle. It was not the FOX show.
