Thanks to its exhilarating twists, quotable one-liners and its weekly “Ask Scandal” cast chats, ABC’s “Scandal” has established itself as a bona fide force on social media.
For proof of how well ABC’s most buzzworthy drama engages fans, one need only look at the hundreds of Tweets regarding “Olivia’s dress” that emerged Thursday evening.
The activity would have been impressive if it came in response to a major twist in the episode’s climax. That it came in response to a brief teaser clip from next week’s episode should make “Scandal”‘s fan enthusiasm the envy of virtually every show on television.
The promotional clip, which hypes next week’s “More Cattle, Less Bull” episode, features lead character Olivia Pope, played by Emmy nominee Kerry Washington, arriving to the White House Correspondents’ dinner with a knock ’em dead dress and hairstyle. Almost enough to overshadow the plots established in the actual Thursday episode, the brief visual prompted a surplus of gushing.
Example Tweets:
Who's excited about Olivia's dress next week?? #scandal
— Katrina Robinson (@katrina3511) October 25, 2013
Olivia's dress in that preview gave me LIFEEEE
— Tess Alina (@gorgeous_tess) October 25, 2013
That hair…that dress…Olivia's about to give me my entire fashion life nest week..YAS! *faints*
— Blackarya Stark (@EbonyStarr5) October 25, 2013
Did yall see Olivia's hair & dress in next weeks episode?!?! Omgoodness! #flawless @ScandalABC @kerrywashington
— Jasmine (@Jasmania_J) October 25, 2013
Olivia's dress in the preview for next weeks episode. I Live. #Scandal
— Psycho-Delicate (@ez_there) October 25, 2013
Olivia's dress next week is about to KILL everything. #ScandaI
— Mia (@perfectlyMia) October 25, 2013
Via a plot breakdown and gallery of production stills, ABC provided a first look at next Thursday’s episode. TVPromosDB, meanwhile, posted the 30 second commercial to YouTube. The synopsis, images and video follow:
SCANDAL – “More Cattle, Less Bull” -The team investigates Democratic Congresswoman Josie Marcus, while Olivia and Mellie have a surprising run-in during the White House Correspondents’ Dinner. Meanwhile, Jake and Huck get closer to the truth about Operation Remington, which could lead to devastating results, on ABC’s “Scandal,” THURSDAY, OCTOBER 31 (10:00-11:00 p.m., ET) on the ABC Television Network.
