A strategy for achieving monster Friday ratings has long eluded the networks, but NBC can at least claim it delivered solid ones for its drama premieres this week.
Leading out of “Dateline” (1.3 adults 18-49 rating, 6.07 million viewers), “Grimm” kicked off its third season with a healthy 1.8 adults rating and 6.13 million. The performance, which attracted the series’ second-largest audience of all time, gave NBC its best demo rating in the timeslot since November 2, 2012.
Compatible new series “Dracula” followed with 5.28 million viewers and its own 1.8 adults 18-49 rating. The timeslot’s victor in 18-49, it scored the best demo rating for a drama launch since “Grimm” kicked off with a 2.1 in 2011. Prior to that, CBS’ “Blue Bloods” held the crown with a 2.2 for its 2010 launch.
In addition to winning adults 18-49, “Dracula” also led its timeslot in 18-34, 25-54, all key adult-male demos and women 18-34 and 18-49.