WUPHF.com might have proven to be a bust in the universe of “The Office,” but the website referenced in Thursday’s episode is generating significant search interest.
WUPHF, a spelling designed to represent the “woof” sound made by a dog, was introduced as a fictitious social networking utility that links virtually every communication device–Facebook, email, fax, home phone, home computer screen, etc–to a single account. Conceived by Kelly Kapoor (Mindy Kaling) and made into a reality by Ryan Howard (BJ Novak), WUPHF was designed to assure that messages sent would instantly reach the desired recipient (preventing them from using the excuse that their “phone was off” or that they “haven’t checked Facebook today”).
Portrayed as a brilliant idea, WUPHF was nonetheless a failure due to Ryan’s total lack of a strategic game plan for monetizing the service. Meant as an allusion to “The Social Network,” Novak’s character tried to mirror Sean Parker (portrayed by Justin Timberlake) and Mark Zuckerberg (portrayed by Jesse Eisenberg) by spouting off catchphrases about the value of a cool social networking brand rather than immediately looking for opportunities to create revenue (unlike them, he had no plan whatosever for even putting the project into motion). Worth noting is the fact that Novak graduated from Harvard University in 2001.
Amid pressure from several of the Dunder Mifflin Sabre employees who had invested in the brand, Ryan eventually accepted his limitations as a business leader and accepted an offer to sell the domain name to the Washington University Public Health Fund (WUPHF).
NBC, however, has maintained synergy between its web operation and the television show by maintaining Ryan Howard’s version of WUPHF at wuphf.com.
The website features voiceovers from BJ Novak and some of the charts and memorabilia from Thursday’s episode. There is also a sign-up form; a ‘message’ from Ryan Howard is sent to those who register.
— On the subject of “The Office,” as NBC continues to celebrate its latest webisode series “The 3rd Floor”, it has partnered with Headline Planet for a new contest. You can enter by emailing contests[at]headlineplanet.com; three lucky winners will receive a poster for the series, one of which will be autographed by the cast.
To enter, simply email contests[at]headlineplanet.com with the subject line “THE OFFICE CONTEST” and your name, or post a comment below. The winners will be drawn at random. (We will only require a name and mailing address from the winners).
In the meantime, check out the webisode series here!
I hate this having to register just to win
a damn signed office poster!
I mean I really want the 3rd floor signed
poster but im not signing up to enter!
hat that registering shit!
i would love to win one of those that show rocks
FUCK THE OFFICE FUCK THE FANS AND FUCK THE
VERY STUPID MERCHANDISE THIS IS THE WORST
FUCKING SHOW EVER AND IT BETTER BE OVER BY
NEXT FUCKING SEASON CAUSE I CANT TAKE THIS SHIT ANYMORE ALL CAUSE JIM AND PAM HAD TO FUCKING RUIN IT FOR ME SO THANKS YOU TWO FUCKING CLIT DICK SUCKING VAGINA FUCKING CUNT
FUCKING ASSHOLES YOU RUINED THE FUCKING SHOW FOR ME EVEN THOUGH IT DIDNT HAVE FAR TO GO AND SO YEAH FUCK EVERYONE WHOS A FAN OF THIS
STEAMING PIECE OF SHIT AND FUCK EVERYONE WHO
LOVES THOSE TWO CUNT BAGS JIM AND PAM AND THEY’RE FUCKING PIECE OF CUNT SHIT BABY TOO
FUCKING THING WHY CANT SOMEBODY JUST FUCKING
GRAB ITS FUCKING SCREAMING AND FUCKING BAWLING HEAD OFF AND JUST THROW IT AGAINST THE FUCKING WALL AS HARD AS THEY CAN SO THE
FUCKING THING JUST FUCKING DIES THEN BLAST JIM AND PAMS CUNT PLAIN BUTTERFACES WITH A FUCKING SHOTGUN AND KILL THEM INSTANTLY?
IF SOMEONE ON THE SHOW DOESNT DO THIS TO THEM OR IF SOME INSANE GUNMAN DOESNT SNEAK ONTO THE SET JUST TO FUCKING KILL THEM AND RAPE THEM UP THE FUCKING CUNT AND THE ASS THEN I WILL AND IM NOT KIDDING.
FUCK THE OFFICE FUCKING CUNT SHIT!
I fucking hate bj novak and I met him once
when me and my sister were in LA on vacation
and it didnt go well.
me and my sister whos older and awesome were
enjoying the sights just walking around a
few feet from our hotel where we were staying
and we had alreadly gotten some nice actors
autographs in a notebook that looked like a
small checkbook that I brought with me and
I gasped as I saw the puny wimpy bj novak
who plays the weaseal dick head ryan on the
stupid office show.
so I walked up to him while my older sister
stayed behind cause she wanted me to enjoy
this by myself and I held the checkbook and
the pen out for him to sign.
I said to him may I have your autograph please I just love the office and I just
happened to be wearing my do you woof shirt
underneathe my dark blue jean jacket and I
was nervous panting in excitment at the
thought of standing in front of this little
man who really is tiny in real life.
but he just had this confused look on his
bloated ugly face that said who the hell
are you and what are you doing?
so he said nope sorry man I have better
things to do then to talk to you annoying
fans and sign fucking autographs so please
get out of my way.
so he shoves past me and continues walking
down the street as I turn around stunned
and heartbroken near tears cause he had
quite an angry tone that hurt my feelings
and so I yelled after him:fine you just lost
a fan bj novak!
and I walked back to my sister and we
continued our fun day of getting autos and
meeting nice actors and we met james franco
who was very nice and very happy to sign
the autograph book and we met kyle gallner
too who is just as awesome as he is on
screen and even he was happy to sign so yeah
we had a very excitiing day as our parents
just stayed and chilled in the hotel room.
so yeah fuck you bj novak you fucking rude
motherfucker I hope you get nut cancer
and die!
and you cant even fucking act and your
comedy if you can call it that is just fucking awful.
your just not funny man your as annoying
as jim carrey but at least he was nice
enough to send me a fucking autograph!
too busy sucking dick bj?
I met bj novak from the office about two year
ago and we hit it off right away so we started living together he’d go to work he’d
come home i’d fix him a drink we’d have dinner.
and then I found out single he told me single
my ass not only was he married(oh no)he had
six wives one of those mormons you know so
that night when he came home from work I fixed him his drink as usual.
(very long disgusted sigh)
you know some jews just cant hold they’re
arstenic.
he had it coming he had it coming he took
a flower in its prime and he used it and
abused it it was a murder but not a crime.