TV Land’s “Hot in Cleveland” set the cable world on fire Wednesday, garnering nearly 5 million viewers for its premiere.
Undoubtedly riding Betty White’s wave of recent publicity, the original comedy broke TV Land’s viewership records with 4.8 million viewers and a 1.9 rating for the target adults 25-54 demographic. With women 25-54, the rating landed at a 2.4.
The show was also impressive with slightly-younger adults, averaging a 1.5 rating in the standard 18-49 category.
From TV Land:
“Hot in Cleveland” revolves around three fabulous best friends from LA – novelist Melanie Moretti (Bertinelli), eye-brow archer to the stars Joy Scroggs (Leeves) and former soap star Victoria Chase (Malick) – who find their lives changed forever when their plane, headed for Paris, makes an unexpected landing. When the friends discover that they are hot in Cleveland, they decide to stay. Starting over, they rent a house that happens to come with a very feisty caretaker (White).”
