Primetime Television Ad Rates Revealed; “Grey’s Anatomy” Leads

Advertising Age released its annual television advertisement rate chart, and “Grey’s Anatomy” leads all scripted series.

Behind only “Sunday Night Football” in pricing for a 30-second commercial ($339,700), the adults 18-49 powerhouse nets ABC $240,462 per commercial. Fellow ABC series “Desperate Houswives,” also a strong draw with young adults, is close behind at $228,851 per 30-second spot.

Rates for most shows were down notably; in the case of the previously mentioned three programs, the decline over last year was in the ballpark of $100,000 per commercial.

Breakdown by network:

ABC: America’s Funniest Home Videos ($75,893), Extreme Home Makeover ($136,743), Desperate Housewives ($228,851), Brothers & Sisters ($140,445), Dancing with the Stars Monday ($178,687), Dancing with the Stars Tuesday ($172,570), The Bachelor ($139,500), Castle ($92,700), Shark Tank ($67,960), V ($110,450), Scrubs ($70,063), Better off Ted ($72,100), The Forgotten ($97,527), Hank ($91,167), The Middle ($97,812), Modern Family ($130,388), Cougar Town ($103,314), Eastwick ($110,558), Flash Forward ($175,724), Grey’s Anatomy ($240,462), Private Practice ($175,450), Supernanny ($52,050), Ugly Betty ($65,055), 20/20 ($62,410), Saturday Night College Football ($140,080)
Most Expensive: Grey’s Anatomy
Cheapest: Supernanny

CBS: 60 Minutes ($93,772), The Amazing Race ($109,736), Three Rivers ($95,633), Cold Case ($99,595), How I Met Your Mother ($145,106), Accidentally on Purpose ($107,817), Two and a Half Men ($226,635), Big Bang Theory ($191,900), CSI: Miami ($140,065), NCIS ($133,304), NCIS: LA ($106,508), The Good Wife ($126,882), The New Adventures of Old Christine ($80,106), Gary Unmarried ($79,986), Criminal Minds ($116,533), CSI: New York ($127,941), Survivor ($152,246), CSI ($198,647), The Mentalist ($140,940), Ghost Whisperer ($78,047), Medium ($71,541), Numb3rs ($85,007), 48 Hours Mystery ($38,047)
Most Expensive: Two and a Half Men
Chepeast: 48 Hours Mystery

FOX: The Simpsons ($201,920), The Cleveland Show ($158,701), Family Guy ($214,750), American Dad ($136,388), House ($183,298), Lie to Me ($128,105), So You Think You Can Dance Tuesday ($132,558), Past Life ($83,628), SYTYCD Wednesday ($105,421), Glee ($127,350), Human Target ($145,536), Bones ($107,942), Fringe ($120,062), Brothers ($54,157), Til Death ($57,413), Dollhouse ($56,370), Cops-Airing 1 ($45,505), Cops-Airing 2 ($46,120), America’s Most Wanted ($44,729)
Most Expensive: Family Guy
Cheapest: America’s Most Wanted

NBC: Football Night in America ($108,275), Dateline Sunday ($21,200), Sunday Night Football ($339,700), Celebrity Apprentice ($110,283), Heroes ($108,675), Trauma ($75,928), Jay Leno Show-Monday ($53,640), The Biggest Loser ($128,295), Jay Leno Show-Tuesday ($65,678), Mercy ($91, 172), Parenthood ($99,417), Law & Order: SVU ($101,632), Jay Leno Show-Wednesday ($62,012), Community ($120,000), Parks & Recreation ($119,900), SNL Thursday ($122,000), The Office ($191,236), 30 Rock ($159,674), Jay Leno Show-Thursday ($57,295), Law & Order ($59,953), Dateline Friday ($55,720), Jay Leno Show – Friday ($48,803), Dateline Saturday ($23,962)
Most Expensive: Sunday Night Football
Cheapest: Dateline Sunday

CW: One Tree Hill ($55,636), Gossip Girl ($59,316), 90210 ($53,605), Melrose Place ($49,019), America’s Next Top Model ($93,343), Vampire Diaries ($38,966), Supernatural ($32,928), Smallville ($33,090)
Most Expensive: America’s Next Top Model
Cheapest: Supernatural