Changing minds is not an easy endeavor.
This past Sunday, FOX’s “Brooklyn Nine-Nine” surprised the entertainment world by claiming two of the three Golden Globes for television comedies and musicals.
In addition to winning for Best Comedy or Musical Series, star Andy Samberg secured a trophy for Best Actor.
Going into Tuesday’s new “Brooklyn,” there was certainly hope that Sunday’s recognition would translate into improved ratings. After all, wouldn’t some of the more than 20 million Golden Globes viewers want to find out what created all the fuss?
In short, no. Tuesday’s episode failed not simply in its quest to attract new viewers but even to retain all of last week’s adults 18-49 audience.
The episode’s 1.4 adults 18-49 rating marked a 0.1 dip from last week’s performance. Viewership climbed slightly to 3.50 million.
Dominating the Golden Globes ceremony was evidently not the show’s ticket to better ratings. Its next attempt to recruit a larger audience will come on Super Bowl Sunday when it airs after the post-game edition of “New Girl.”