When mainstream notice provides golden opportunities, you better be in position to strike.
Whether aided by coincidence or brilliant planning, breakthrough country singer-songwriter Kacey Musgraves is two-for-two in that regard, and both successful attempts involve her single “Follow Your Arrow.”
Aware that last month’s CMA Awards would provide exposure to millions of passionate country fans, Musgraves, who was nominated for six trophies, was sure to have fan favorite “Arrow” available as an official single (and thus the centerpiece of her promotional identity).
The strategy worked. Musgraves’ live rendition of “Follow Your Arrow” garnered significant buzz (and the commercially beneficial fury of censors) before making an impressive climb up the iTunes chart.
This past Friday, Kacey Musgraves was nominated for several Grammys, including the “big four” award for Best New Artist. By dropping the official “Follow Your Arrow” video Monday, Musgraves will once again capitalize on newfound exposure.
While Musgraves technically announced the video’s premiere date prior to the Grammy nominations announcement, the timing could not be more fortunate. As music fans again experience motivation to investigate this Kacey Musgraves character, they will now have the pleasure of encountering the fun, silly video for one of her most beloved, uplifting songs.
Featuring a healthy heaping of high-waisted shorts, bits of light-hearted humor and minimalist dancing, the video, which premiered on CMT and iHeartRadio, is available below: