While series like “Gossip Girl” and “90210″ were never forces in the television ratings game, they had previously attracted enough eyeballs to at least garner some buzz among young audlt viewers. Recently, even that is no longer the case–ratings have grown abysmal, and buzz has grown non-existent.
So miniscule in comparison to ratings for most competitive shows on the other broadcast networks, viewership totals for The CW’s crop of shows rarely make headlines. Sure, network flagship “Vampire Diaries” is on the radar for its occasional ability to contend with low-performing NBC comedies on Thursday night, but for the most part, the network’s lineup is not part of active ratings discussion.
“Gossip Girl” deserves some mention this week, however, for posting a series low rating. Even as it builds towards its finale and hopes to secure a sixth season renewal, it can make no upward ratings progress–and, in fact, fell to an all-time low 0.4 adults 18-49 mark. Viewership, also a series low, clocked in at just 870,000.
Though CW did not announce a “Gossip Girl” renewal last week, when it confirmed that “90210,” “Supernatural” and “The Vampire Diaries” would all be back, many believe it is still in contention. But even if it gets renewed, it is clear this show no longer has any impact whatsoever with viewers.
Freshman “Hart of Dixie” followed with a 0.6 and 1.3 million.