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Sam Smith & Kim Petras’ “Unholy” Takes Early Lead In Race For #1 At Pop Radio

Will “Unholy” unseat “Bad Habit” this week?

Sam Smith & Kim Petras - Unholy video screenshot | UMG

Sam Smith & Kim Petras’ “Unholy” appears firmly destined for #1 on the Mediabase pop radio chart. It may get there as soon as this week.

The smash hit received 4,646 spins during the first two days of the November 13-19 tracking period. The count tops the same-time-last-week mark by a whopping 20% and situates “Unholy” at #1 on Mediabase’s building/real-time chart.

Because the week is still very young, and because Steve Lacy’s reigning #1 “Bad Habit” is still fairly close behind on the real-time chart, it is too early to definitively call the race for Smith and Petras.

Things are nonetheless looking good. In addition to a slight spin lead (4,646 vs. 4,514), “Unholy” holds a considerable momentum advantage. Whereas it is up 20% from last week’s mark, “Bad Habit” is down 5%.

If they remain on those rough trajectories, “Unholy” will take over the top spot on the chart.

The official position will be confirmed Sunday.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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