Preliminary Ratings: “The Voice” Drops Slightly From Recent Season Premieres, Still Ranks As #1 Broadcast Show

Ariana Grande made her “The Voice” coaching debut.

THE VOICE -- Season: 21 -- Pictured: (l-r) Blake Shelton, Kelly Clarkson, Ariana Grande, John Legend -- (Photo by: Art Streiber/NBC)

Not simply a season premiere, Monday’s edition of “The Voice” featured Ariana Grande’s heavily hyped coaching debut.

The event performed well enough to rank as broadcast TV’s #1 show in the key adults 18-49 demographic. The preliminary ratings, however, fall short of figures for the show’s past two season premieres.

According to preliminary data shared by Deadline, Monday’s episode drew a 1.0 adults 18-49 rating and averaged 6.98 million viewers. For comparison’s sake, the spring 2021 premiere drew a 1.1 rating and 7.74 million viewers, while the fall 2020 launch posted a 1.2 and 7.96 million.

This week’s episode may receive an upward adjustment in the finals, which would reduce or eliminate the gap between the past premieres. Still, it is safe to conclude that Grande’s debut episode did not post a meaningful season-over-season viewership gain.

Granted, her arrival might have prevented the aging series from suffering an even bigger decline. It will be interesting to see how the show fares in the coming weeks.

As noted, “The Voice” nonetheless reigned supreme among network shows in the adults 18-49 demographic. It trails “NCIS” as broadcast’s #2 show in overall viewership.

— “The Voice” led into “Ordinary Joe,” which drew a 0.5 rating and 3.81 million viewers.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]


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