During a climactic montage in Sunday’s “Game Of Thrones” episode, character Podrick Payne (Daniel Portman) sang the song “Jenny Of Oldstones.” Florence + The Machine version subsequently played over the episode credits.
On the heels of the high-profile exposure, the song has flown up the US iTunes sales chart.
As of press time at 10:10AM ET Monday morning, the Florence + The Machine recording is #5 on the all-genre chart. Only Lil Nas X’s “Old Town Road (featuring Billy Ray Cyrus)” (#1), Blake Shelton’s “God’s Country” (#2), the original “Old Town Road” (#3) and Post Malone & Swae Lee’s “Sunflower” (#4) are currently selling at a faster pace.