Insofar as “Walk On Water (featuring Beyonce)” did not click at pop radio (and seems to be stalling at rhythmic), attention will soon turn to the next official single from Eminem’s “Revival.”
It appears that single will be “River (featuring Ed Sheeran).”
Interscope has given indication that “River” will soon receive a pop radio push.
With the pop radio add board closed for the remainder of 2017, the official impact date will not be until January at the earliest. Fans should not be surprised, however, if radio begins playing the song following this Friday’s album release.
Whereas “Walk On Water” represented something of a stylistic departure for Eminem, “River” has a much more familiar, commercial sound. Sonically, it is in the vein of his hit “Love The Way You Lie.”
